文章摘要
南岳衡山生态旅游产品设计研究
On Ecotourism Product Designing of Mountain Hengshan
  
DOI:
中文关键词: 品牌形象  生态旅游产品  南岳衡山
英文关键词: brand image  ecotourism products  Mountain Hengshan
基金项目:湖南省社会科学基金项目(09YBB026)
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中文摘要:
      生态旅游是一种全世界极力倡导的新兴旅游形式,是可持续旅游发展的必然趋势。南岳衡山生态旅游资源丰富且品位别具一格,具有开展生态旅游得天独厚的优势。对南岳衡山如何因地制宜地设计生态旅游产品进行探讨,并设计"寿岳祈福求寿之旅"等5条生态旅游专线,开发"祈福求寿游"等6种生态旅游产品,提升南岳衡山品牌形象,促进其可持续旅游发展。
英文摘要:
      Ecotourism is a new mode of tourism prevalent in the world as well as a general trend of sustainable tourism development.Abundant in characteristic ecotourism resources,Mountain Hengshan boasts of a unique advantage in promoting ecotourism.This paper discusses how "Green Mountain Hengshan" should design its ecotourism products in the light of local conditions as well as map out five special ecotourism routes and develop six ecotourism products,which should have a particular meaning in promoting its brand image and enhancing its sustainable tourism development.
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