文章摘要
善行旅游:旅游可持续发展本土化实践的新理念
“Traveling with Kindness”: A New Philosophy for the Localized Practice of Sustainable Development in Tourism
  
DOI:
中文关键词: 善行旅游  可持续  本土化
英文关键词: traveling with kindness  sustainable  localized
基金项目:湖南省社会科学基金课题(12YBB061);湖南省普通高等学校教学改革研究课题(2013-531号);湖南省教育科学规划课题(XJK013QXX001)
作者单位
谭业 湖南第一师范学院 经济管理系湖南 长沙 410205 
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中文摘要:
      善行旅游是基于东方传统文化基因而产生的一种新型旅游消费理念与行为,是旅游可持续发展本土化实践的一种新尝试。它的理念基础是以善知、善念、善行为代表的东方文化基因,核心精神是善待自然、善待他人、善待自己,实质是肩负道德责任的旅游,目标是旅游可持续发展。善行旅游理念的提出与实践具有重要的现实意义,面临着诸多机遇,也需要克服一些障碍因素。政府部门、中介机构、旅游经营者应各司其职,共同推进善行旅游理念的传播并付诸实践。
英文摘要:
      Looking to Eastern traditional culture, we find the phrase, “traveling with kindness”, which expresses a new way of thinking about marketing tourism to encourage the localized practice of sustainable tourism. As a campaign theme, it serves to remind travelers of the importance of treating the environment, other people, as well as themselves, with “keenness, goodwill and benevolence” as taught by Eastern traditional culture. In addition to its primary purpose——to develop sustainable tourism——the slogan “traveling with kindness” advocates for people to shoulder personal responsibility for their actions when traveling in order to protect the world around them. At its core, the invitation and practice of “traveling with kindness” is practical and offers exciting, new opportunities for marketing tourism. It will help to overcome many obstacles travelers face when visiting their home country or traveling abroad. The governments, intermediaries, and tourism operators would be guided to carry out their duties while, at the same time, promote the transmission and practice of the “traveling with kindness” message for the benefit of the environment and all people seeking to live in a sustainable world.
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