文章摘要
保罗·莱文森的人性化趋势媒介进化理论
On Paul Levinson’s Theory of Anthropotropic Media Evolution
  
DOI:
中文关键词: 保罗·莱文森  人性化趋势理论  媒介进化理论谱系  技术乐观主义  意外的后果
英文关键词: 
基金项目:湖南省哲学社会科学基金项目(13YBA140);湖南省教育厅一般规划课题(13C298);湖南科技大学博士基金课题(E51031)
作者单位
陈功 湖南科技大学 人文学院湖南 湘潭 411201 
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中文摘要:
      保罗·莱文森的人性化趋势媒介进化理论的内核有三个层面:从媒介进化本身规律看,媒介使用功能越来越符合人类感官愉悦的要求,媒介外形设计越来越符合人性审美需求;从人性化的角度看,媒介必然沿着人类传播要求的方向进化;从媒介与自然关系的传播效果看,媒介必然朝着不断消弥时空障碍的方向进化。同时,该理论分析了媒介进化非人性化的一面:意外的后果。媒介进化人性化趋势实质是一种技术乐观主义,是对人之于媒介主体地位、主观能动性的强调,凸现人类之于媒介的能动需求。
英文摘要:
      There are three levels in Paul Levinson’s theory of anthropotropic media evolution, i.e. seen from the law of the media evolution, the use of the media is more and more in line with the requirements of human sensory pleasure, and the media form design is more and more in line with the aesthetic needs of humanity; seen from the perspective of humanity nature, the media is bound to evolve along the direction of human communication; from the view of communication effect, what is bound to continue to eliminate the direction of the time and space obstacles. Meanwhile, the theory has also analyzed the non-human side of the media evolution, that is the unintended consequences. The essence of anthropotropic media evolution is a kind of technology optimism, which emphasizes on the status of the media, the subjective initiative, and the dynamic needs of human beings to the media.
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