文章摘要
中药企业竞争力变化趋势分析与启示——基于贵州信邦制药股份有限公司的数据
On the Changing Trend of the Chinese Medicine Enterprises Competitiveness and Its Enlightenments: Based on the Data of Guizhou Xinbang Pharmaceutical Co. Ltd.
  
DOI:
中文关键词: 中药企业  竞争力  变化趋势  启示
英文关键词: Chinese medicine enterprise  competitiveness  changing trend  enlightenment
基金项目:国家社科基金重点项目(13AJY015)
作者单位
万颖1,2 1.中南大学 商学院湖南 长沙 4100832.湖南中医药大学 党政办湖南 长沙 410208 
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中文摘要:
      基于科学性、客观性和动态性原则,从中药企业竞争力的外部源泉和内部源泉两方面构建变量体系,并以贵州信邦制药股份有限公司近6年数据为例,借助主成分分析法对上市前后信邦制药的竞争力变化趋势进行动态分析。结论表明,信邦制药整体竞争力与外部环境竞争力都呈现上升趋势,但内在要素投入竞争力呈现波动起伏的状态。基于此,中药企业要提升竞争力,必须加强产品质量管理,夯实企业研发能力,促进销售额稳步增长,提高企业的盈利能力。
英文摘要:
      Based on scientific, objective and dynamic principles, this paper builds the related variables from exterior sources as well as interior sources of the Chinese medicine enterprises’ competitiveness, and conducts a dynamic analysis of the changing trend of its competitiveness before and after Guizhou Xinbang Pharmaceutical Co. Ltd. has been listed by using the Principal Component Analysis and its data in the past 6 years. The conclusions indicate that the entire competitiveness and the exterior environment competitiveness of Guizhou Xinbang Pharmaceutical Co. Ltd. are constantly on the rise, while its internal factor inputs are fluctuating. Thus, provided the Chinese medicine enterprises improve their competitiveness, they need to foster the product quality, improve the research and development ability, promote a steady rise in sales, and enhance the profitability of the enterprises.
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